Main Task:Profiling my audience

                                                           Profiling your audience task

This is what I found out about ‘Vibe’, a music magazine of a similar genre of the one I’m intending to produce for my coursework.

About Vibe

‘Vibe Lifestyle Network is the parent company of VIBE Magazine and VIBE.COM and is the premier destination for the hip-hop generation. Vibe Lifestyle network represents over 25 sites and reaches over 19 million unique users per month. The new Vibe is the premier destination for urban music, entertainment, culture and lifestyle for the aspirational 18-34 year olds.’( http://www.vibe.com/about/)

Below are screen shots showing the type of stories and celebrities in which this magazine mainly focuses on, also screen shots showing the type of language in which the people targeted by the magazine use etc.                                                                       

 This screen shot shows that Vibe is the type of magazine that focuses on the news involving artists it features as well as just photos of them while they are out at events. As the target audience for this music magazine is from the age of 18-34, we notice that it features artists such as Bowwow, Diddy, Solja boy, Justin Bieber and Keri Hilson. This suggests it includes music from genres such as the R&B, Soul Music, Hip-hop, Rap.

In this screenshot we also notice that the music magazine Vibe also includes personal news involving the artists/celebrities it features. For instance the relationships and issues they have in their life. This gives me an impression that most of Vibe’s articles are mainly brought by readers because they are so fascinated and interested in learning more about their favourite artists or celebrity’s personal lives.

We also notice that vibe acknowledges the greatest singers in the music industry, whether they are still alive or if they have passed away. By including news on the recent issues involving Tupac and Michael’s death we see the music magazine is not only interested in entertainment but also interested in reminding and keeping it’s readers up to date with the work of these artists when they were in the music industry and even now when they have passed away. This helps me with my coursework as it shows that my music magazine does not only have to include stories on recent artists but could include 1 or 2 articles on those singers that have passed away and are still loved and remembered in our world.  This in a way supports the fact this music magazine has a target audience including those in their 30’s as some of these readers might have enjoyed these late singer’s music.

This screen shot supports that the magazine’s main target audience is between the ages of 18-34 as we notice one of the articles is ‘Twitter Beef! Chris Brown vs. Raz B’. We are convinced that this is the magazine’s main target audience as many of the people around these ages are using twitter as their social network nowadays.

All this research that I have done does show that Vibe magazine’s main target audience is of those around the ages of 18 and 34, therefore when I’m making my magazine I’m going to make sure that I keep in mind that’s the age ranges in which my music magazine should roughly be as I am doing one of the same genre.  It also shows me that this music magazine mainly focuses more on black American artists compared to the White Americans, therefore which could suggest that this is a music magazine in which others may not see as portraying equality that much. This could help me with my magazine because I can keep in mind that I want my magazine to be read by a diversity of people not just those of the black race, therefore I will have to include stories on artists from all backgrounds. The research I did also helped me see that even though this is a music magazine it doesn’t necessarily mean that I cannot include articles that focus on other things such as the news and what goes on in the film and media industry. By this I recognised that the main target audience of this music magazine are ones which probably enjoy watching TV channels such as MTV, BET, MTV Base and Kiss, Living TV and E.